Abigail Hartzell
Engineering & Strategy
Abigail leads the technical and strategic direction for Forma, shaping how the company moves from early product thinking into a credible, focused office tools platform.
About The Forma Tech
Thoughtful tools for modern work.
Forma is an early-stage company building office tools with a more personal point of view: refined, adaptable, and designed for the way people actually work.
Mission
Design the office around the person.
Forma begins with the mouse because it is a daily object that deserves more care. The first product explores ergonomic form, customization direction, and a quieter premium presence on the desk.
Over time, Forma is building toward a broader line of office tools shaped by focus, comfort, and long-term usefulness.
Founders
Founder-led from engineering to form.
Forma brings together technical strategy and product design to develop office tools with discipline, restraint, and practical imagination.
Daniel Zhang
Product & Furniture Design
Daniel leads product and furniture design, bringing attention to physical form, desk presence, and the everyday details that make a tool feel considered.